What is a package?
A package is the concept of displaying and selling furniture in complete room settings. Ashley’s designers coordinate each room’s colors, fabrics and accessories to the last detail, so customers don’t have to. This approach affords customers a simplified shopping experience and increased savings when buying an entire room.
Below are some common living room packages.
Why sell packages?
Any way that you look at it, we unknowingly purchase items by package every single day. Rather than purchasing something by each individual piece, it is much easier to buy something as a complete set. What’s one of the most successful companies to sell packages? McDonald’s and their menu of extra value meals.
Consumers
Don’t have time to spend – Package buying is one-stop shopping
Don’t have the confidence to furnish their home – The number one reason why customer’s are hesitant to make a purchase is fear of making a mistake, Ashley’s designers take all the guess work out of the buying process
Don’t want to wait for purchases – Why get 3 separate deliveries from 3 different retailers for one room of furniture?
Don’t trust salespeople – It’s natural for salespeople to mistrust salespeople, however they can trust the savings and style of a living room package when displayed and priced appropriately
Do want a “deal” – Buying a package is more affordable then buying each piece separately
Salespeople
Sell more furniture pieces and make more commission – Salespeople don’t get raises, the only way they make more money is buy selling more product
Save time by not having to calculate a sales ticket – If the package pricing is displayed properly
Have a qualified edge – Even if the consumer doesn’t buy the package you will be more knowledgeable by knowing how a room should be properly displayed, and your retail floor will be better than the competitions
Why buy packages from Ashley?
Easy to Order
Competitive Pricing – Ashley’s incredible manufacturing process allows for pricing that is hard to beat when compared to similarly priced or similarly constructed product
Better Inventory Flow – Because Ashley manufacturers every piece of the package, every item is available quickly and ships on the same truck
Great Photography – Ashley has photography that coordinates with all of our packages that can easily be placed in an advertisement
What are they keys to Package Success?
The package must be displayed properly, using our “Room Builder” resource here on SellSofas!
Show at least 4 packages
Use effective tags and Point of Purchase (POP) materials, like spider signs
Price as a complete group, but list all the available options